This billboard design was created to effectively revamp State Bank of the Lakes’ (SBOTL) billboard located on the border of Wisconsin and Illinois. The design focuses on visualizing all SBOTL locations while maintaining the bank's traditional color palette, consisting of blues, yellows, and white.

The billboard features a simplified, easy-to-read map that outlines the neighboring regions of Wisconsin and Illinois, emphasizing the bank’s wide outreach. Key SBOTL locations are prominently marked with bold, clear pin indicators, to ensure easy identification for viewers. To guide the eye smoothly across the billboard, the map highlights major roads and landmarks, allowing customers to quickly recognize their proximity to a SBOTL branch.